A GREAT PINT IS ONE OF LIFE’S SIMPLE PLEASURES.
BUT TOO OFTEN, IT DOESN’T LOOK OR TASTE QUITE RIGHT.

The PERFECT PINT PROMISE is here to change that.

When you see the PERFECT PINT PROMISE logo, you’ll know that in that pub or bar you can trust that your beer or cider has been independently checked, expertly poured, and served exactly as the brewer intended.

At a time when prices are rising and expectations are higher; every pint needs to be worth paying for …

The PERFECT PINT PROMISE gives you:

  • Confidence in every order
  • Consistency you can rely on
  • A better pub experience

Because a brilliant pint isn’t a luxury. It should be the standard.

YOUR PINT, YOUR VOICE

We believe drinkers should be at the heart of quality.

By downloading the CaskFinder App today you can

  • Rate your pint
  • Share feedback directly with venues and brewers
  • Find more PERFECT PINT PROMISE and Cask Marque accredited pubs

Because great pubs and bars deserve recognition — and poor pints should never
go unnoticed.

WHY IT MATTERS

Research shows that almost 1 in 2 pints can fall short of quality standard.

That could mean unexpected taste or appearance, wrong temperature, dirty beer lines, incorrect pouring, or staff who haven’t been properly trained.

The result?
Disappointment. Wasted money. And fewer reasons to come back.

The PERFECT PINT PROMISE sets a single, trusted, national standard for draught beer and cider quality — so you never have to guess whether your pint will be good.

WHAT’S IN THE PROMISE

When a pub is accredited, it has passed a rigorous 5-step quality process.

✔ Cellar Checked by Experts

Storage conditions and hygiene are independently audited using an industry-endorsed 11-point Beer & Cellar Hygiene inspection.

✔ Perfect Pour & Presentation

Staff are assessed on pouring technique, glassware cleanliness and presentation because how your pint looks matters just as much as how it tastes.

✔ Beer-in-the-Glass Testing
The full range of draught products are tested for the right Temperature, Clarity, Aroma and Taste. To make sure every pint is fresh, balanced and true to style.
✔ Trained, Confident Bar Staff
The bar staff are recognised ‘Beer Pros’ who have completed training in know how to store, pour and serve every pint properly.
✔ Ongoing Quality Monitoring
Accredited pubs receive regular ‘mystery shop’ visits and feedback to maintain standards.

BACKED BY INDEPENDENT EXPERTS

The PERFECT PINT PROMISE is delivered by the Cask Marque Trust, the UK’s leading independent beer quality accreditation body, with nearly 30 years of experience safeguarding pint quality.

This isn’t a brewery marketing badge. It’s an independent standard you can trust.

A PROMISE YOU CAN SEE

Look for:

  • The PERFECT PINT PROMISE plaque displayed outside the pub
  • In-pub signage confirming the venue has achieved the standard
  • A window sticker showing the Cellar Hygiene Ratings
  • The PERFECT PINT PROMISE accreditation on the CaskFinder App

When you see the PERFECT PINT PROMISE, you know that this pub or bar takes quality seriously.